THE AMR ADVANTAGE
Interactive.
Immersive.
Innovative.
If you love the art of coffee roasting, what if there was a way to go deeper? What if you could really experience your passion for roasting in a totally interactive and immersive way?
With Air-Motion Roasters, you can.

WATCH
Witness the magic up close and personal as the beans transform and their sugars caramelize
LISTEN
familiar crackles
and pops of
First Crack
SMELL
Your beans will
take on that
robust aroma
you and your
customers love
TASTE
The end product has a
very clean taste,
intensely aromatic
with enhanced flavor
notes, minus acids
and bitterness
Liberating and empowering.
If you’ve roasted on traditional drum roasters, the first time you roast on an Air-Motion Roaster is such a liberating and empowering experience. You never lose sight of the beans as they dance and swirl in the clean, gasless, hot airstream.


You control the dance.
In fact, you control the dance — managing the airflow as the beans shed their moisture and almost become as light as the air itself. You are hands-on the whole time, which, by the way, is usually less than 15 minutes per roast.
A symphony of the senses.
We’d argue that if air roasting were a symphony, you wouldn’t be in the coveted front-row seats. You’d actually be the conductor of this “Symphony of the Senses,” unifying every component of the roasting process to bring your masterpiece to life.

It’s time to explore the
world of air-roasted coffee.
Pick up the baton and
create your work of art.
We can imagine the
standing ovation already.





